Flock Exposed - How Flock Turns Police Into Salespeople
Flock Staff at the Podium
Flock Safety has employed government affairs staff to represent the company at public hearings. 404 Media interviewed Jonathan Paz, a former Flock government affairs manager who "represented Flock in public hearings, with the goal of getting a city to purchase Flock cameras."
Source: 404 Media, interview with former Flock employee Jonathan Paz, Aug. 3, 2026
404 Media reported that it "has watched numerous city council meetings around the country where police talk about how Flock is a critical law enforcement system for them; in many cases, a police chief will speak about Flock and then introduce a Flock employee to give a presentation about the surveillance system."
The Leaked Guide: "Own the Narrative"
In August 2026, 404 Media published a leaked Flock guide that coaches police agencies on promoting the technology. The guide tells police to "own the narrative before someone else does."
The guide states that agencies that handle these conversations successfully "rarely wait until a council meeting to educate stakeholders. They brief city managers early."
The guide also advises: "Don't avoid the concept of mass surveillance because you're not going to convince opponents that it's not."
Jalopnik reported that the guide advises law enforcement to "meet with city council members before votes occur," and that it treats the most effective agencies as those that persuade elected officials before the public has a chance to weigh in.
Source: Jalopnik, Flock Cameras Come With Guidance for Police Agencies on How to "Own the Narrative"
Training Bay Area Police
In May 2026, The Oaklandside reported, under the headline "Flock is quietly training Bay Area police to sway city leaders to buy surveillance tech," on Flock's training of Bay Area police. Berkeleyside ran the same report on June 1, 2026.
Source: The Oaklandside, May 28, 2026 / Berkeleyside, June 1, 2026
Flock Forward: A Private Conference
Flock Safety held "Flock Forward," which Sherafy describes as "a private customer event," August 18 to 20, 2026, in Atlanta, with more than 500 expected attendees including law enforcement leaders and public safety professionals.
Source: Sherafy, Flock Forward: How Flock Builds Police Relationships, Sept. 24, 2026
The agenda included sessions on data-driven investment priorities, deployment after a contract is signed, the legal defensibility of technology-derived evidence, and "identifying partnership opportunities and creating more value from existing connections."
Source: Sherafy, Flock Forward: How Flock Builds Police Relationships, Sept. 24, 2026
Flock offered prospective attendees a link labeled "Justify This Expense" and promised access to experts who could discuss preparing for "city council conversations."
Source: Sherafy, Flock Forward: How Flock Builds Police Relationships, Sept. 24, 2026
Journalists were not allowed in. Flock told InvestigateTV: "Flock Forward is a customer event and not open to the media."
Source: Sherafy, Flock Forward: How Flock Builds Police Relationships, Sept. 24, 2026
Lobbying Money
According to OpenSecrets, "Flock Safety has poured more than $2 million into federal and state lobbying since 2025."
Source: Arkansas Advocate / News From The States, originally published by OpenSecrets, Aug. 31, 2026
The company spent nearly $1.3 million on federal lobbying between January 2025 and July 2026.
Source: Arkansas Advocate / News From The States, originally published by OpenSecrets, Aug. 31, 2026
An OpenSecrets review of all 50 state lobbying disclosure databases found Flock with active lobbyists in 34 states in 2025 and/or 2026, with at least $1 million in state-level lobbying during that span.
Source: Arkansas Advocate / News From The States, originally published by OpenSecrets, Aug. 31, 2026
Who Runs Flock's Police Sales
In November 2024, Flock announced its law enforcement sales leadership. Jim Fahey was named Senior Vice President of Sales, Public Safety. He previously held leadership positions at Medallia, Miro, and Harness.
Source: Flock Safety, Scaling Success: Meet Flock's New Law Enforcement Sales Leadership, Nov. 18, 2024
Jeana Kruszynski was named Vice President of Sales, Public Safety. She spent a decade leading sales at Smartsheet, an enterprise work management software company.
Source: Flock Safety, Scaling Success: Meet Flock's New Law Enforcement Sales Leadership, Nov. 18, 2024
Flock's announcement lists only corporate software sales experience for both executives. It does not list any law enforcement background for either one.
Source: Flock Safety, Scaling Success: Meet Flock's New Law Enforcement Sales Leadership, Nov. 18, 2024
The Takeaway
Flock's paid sales leadership comes from the software industry. But the documented record shows the company also relies on police: a leaked guide coaching officers to "own the narrative," police chiefs introducing Flock employees at council meetings, and a closed conference preparing agencies for "city council conversations."
Source: 404 Media, "Own the Narrative": Leaked Flock Guide Shows How It Teaches Cops to Promote Its Tech, Aug. 3, 2026 / Sherafy, Flock Forward: How Flock Builds Police Relationships, Sept. 24, 2026 / Flock Safety, Scaling Success: Meet Flock's New Law Enforcement Sales Leadership, Nov. 18, 2024
Questions to Ask Your Town
Did our police department receive any guidance, training, or talking points from Flock about presenting the system to the council?
Did any Flock employee meet privately with council members or the city manager before the vote?
Did anyone from our department attend Flock Forward or a Flock webinar, and who paid for it?
Who gave the presentation at the council meeting where Flock was approved: city staff, police, or a Flock employee?
Will the town release all emails between our police department and Flock about the contract?
This page will be updated as more factual sources become available.